Sub-Zero Wolf Will Launch the Largest Product Rollout in Company History

News & Trends


News from Sub Zero Wolf…

Last year, Ken and I had the privilege of welcoming Steve Dunlap, Vice President of Sales for Sub-Zero and Wolf, to our showroom to meet with our design team to explore ideas for product development that would enhance design and efficiency. Frank Sorrentino, Vice President of Sales and Marketing for Sub-Zero and Wolf East, was also in attendance with key administrators from their spectacular Roslyn Heights showroom. By reaching out to meet with us and listen to our feedback, as well as feedback from other showroom owners and members of the design community, Sub-Zero and Wolf has now integrated those insights to develop new, exciting products.

As a Sub-Zero and Wolf dealer, Kitchen Designs by Ken Kelly is excited to learn that starting in the fourth quarter of 2013, Sub-Zero and Wolf will introduce the New Generation,  a new series of products featuring more than 60 appliances engineered to excel in both performance and design. This product rollout is the largest in the company’s 70-year history and will be available to clients over the course of 18 months following its launch. The New Generation includes even more advanced preservation features and sizes in the integrated refrigeration lineup. They coordinate seamlessly with Wolf’s new products, which feature new exterior styles and refinements in performance.


Jim Bakke, president and CEO of Sub-Zero and Wolf said, “During the last several years, our company has invested resources into the research and development of products that build on what we’ve successfully brought to market in the past. We didn’t let the recession stop us – quite the opposite, in fact. We wanted our brands to be ready for the turnaround, and to deliver more integration and more exciting features that wow consumers and the design community alike.” At Kitchen Designs, we are seeing that turnaround in both our Williston Park and Sag Harbor showrooms, so this is especially good timing for designers across the country. In addition to recently opening a 440,000-square-foot refrigeration production facility in Goodyear, Ariz., the company continues to prove that quality and innovative product manufacturing are alive and well in America.

New Trends…

In addition to dual refrigeration, the newly advanced integrated refrigeration will feature more industry-leading preservation technology including air purification; water filtration; and low-temperature, high-humidity produce drawers. Also, the New Generation integrated refrigeration products are now available in several widths – from a slim 18 inches to a spacious 36 inches (18″, 24″ 30″ and 36″), for more product combination possibilities – with redesigned installation features (e.g., three-axis door panels) that make the products easier to install. Plus, the new integrated refrigeration systems are styled with a selection of handles specially designed to match Wolf products.


Wolf’s New Generation products will carry on its tradition of cooking performance in three striking design styles: classic and flexible “transitional,” ultra-sleek “contemporary,” and bold “professional.” New Wolf products will include a line of built-in ovens – the M series – featuring Dual VertiCross™ convection for advanced cooking precision. Additional products include redesigned gas, electric and induction cooktops; integrated modules; microwaves; ventilation; and an all-new built-in coffee system.

For designers in our industry, this news is very exciting as it maximizes our design possibilities for both large and small kitchens.  Additionally, the trim kits are flexible and well designed to seamlessly integrate with Sub-Zero and Wolf’s built-in cooking products.

I look forward to sharing specific product details with you in future blog posts as these new products come to market.

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Posted by GKelly in Kitchen Design, Products, Trends, Technology  |  © Kitchen Designs by Ken Kelly, Inc, Showroom locations: 26 Hillside Avenue, Williston Park, NY 516-746-3435  |


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